Banco do Brasil
Industry
Finance
Costumer
Banco do Brasil
Service
Product Design
Date
December 2024
With over 65 million customers, Banco do Brasil faced the challenge of modernizing international banking services traditionally handled through branches. I worked on the digital transformation of foreign exchange, global account, and international transfer journeys, helping move complex processes from in-person interactions to seamless digital experiences.
Cross-border financial services often involve paperwork, regulatory requirements, and limited transparency around fees and exchange rates. Through user research, journey mapping, prototyping, and close collaboration with business and compliance teams, I redesigned key flows to simplify decision-making and reduce operational friction.
By shifting previously branch-dependent services to digital channels, the project reduced operational costs for the bank while offering customers a faster and more convenient way to manage international transactions. The new experience enabled millions of users to access global banking services remotely, with greater transparency, efficiency, and confidence.
